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Business model

This rating looks at the resilience of the business model – how predictable, simple and crisis-proof the business is.

Why does this matter?

A predictable business with recurring revenue is easier to assess and weathers hard times more easily. Models that depend heavily on a single product, customer or on the economic cycle are more fragile – even when current figures look good.

What MoatLens looks at:

Is revenue recurring and stable? How great is the dependence on single factors? Do you understand how the company makes money? A simple, predictable model marks it up, a fragile or opaque one marks it down.

How this looks in MoatLens

In MoatLens this explanation sits right next to the number — one tap away. And you see the ten-year trend instead of a single value.

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More terms

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