The ability to raise prices without customers walking away. Arguably the clearest evidence of a moat.
MoatLens tip: The test is simple and usually sits right in the report: did prices rise, and did volumes hold up anyway? Then customers are paying for something they cannot get elsewhere. The reverse: if revenue only grows because more units are sold while the price per unit falls, the company is working harder for the same money. Across years, that difference decides almost everything.
In MoatLens this explanation sits right next to the number — one tap away. And you see the ten-year trend instead of a single value.
